Imran Afzal
Principal Designer at Co-op Digital
“It is not the mountain we conquer, but ourselves” - Edmund Hillary
"When I create something, I always remind myself that this might be the last thing I create..."
Imran is a Principal Designer at Co-op with 16 years of experience with design, product and delivery. He has spoken at events such as UX London, Converge, GDS Day and many others.
Imran has designed a wide range of products, leading multidisciplinary teams to deliver metric-shifting value. He is a facilitator of research, workshops and collaborative design. Imran has developed UX and research capability from the ground up at different organisations, growing several design teams.
At Co-op, Imran is part of the Food CX leadership team, and leads the interaction design discipline. He spends a lot of time coaching teams, designing and facilitating workshops and mentoring designers.
Imran likes to talk about design. He has spoken at many events hosted by different organisations.
Reflective practice
Converge London, 2022
A talk on power of reflective practice and how to use it in the UX space to increase impact.
Let's choose empathy
Leeds Digital Festival, 2022
A very personal talk on empathy and why it matters that we embrace it in everything we do.
